Capability demonstration
Delivery stages
Move through Idea, Design, Development, Integration, Launch and Growth. The stages describe a process, not a promised duration.
Write the business requirement before drawing the interface.
Shape the screens around the people who will use them.
Build what the quotation lists. Anything else is a change.
Connect only the systems named in the scope.
Launch against a checklist, not against a slogan.
Later changes belong in a written allowance or a new quotation.
